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Guinness Records

In 1951, Sir Hugh Beaver, then the managing director of the Guinness Brewery, went on a shooting party and became involved in an argument. Which was the fastest game bird in Europe – the golden plover or the grouse? He realized then that a book supplying the answers to this sort of question might prove popular. He was right!

Sir Hugh’s idea became reality when Norris and Ross McWhirter, who had been running a fact-finding agency in London, were commissioned to compile what became The Guinness Book of Records. The first edition was bound on August 27, 1955, and went to the top of the British bestseller lists by Christmas that year.

Since then, Guinness World Records™ has become a household name and the global leader in world records. No other enterprise collects, confirms, accredits and presents world record data with the same investment in comprehensiveness and authenticity.

The Records Management Team maintains a vigilant watch to guarantee the accuracy and relevance of each and every Guinness World Record™, the team of Records Managers operates with unswerving impartiality and commitment to veracity. A fact may only become a Guinness World Record™ when it’s tested, verified and elevated above all suspicion.

The book has gone on to become a record breaker in its own right. With sales of more than 100 million copies in 100 different countries and 37 languages, Guinness World Records™ is the world’s best ever selling copyright book!


Corporate Information

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, Guinness World Records has developed its annual book into an international phenomenon published in more than 100 countries and 37 languages. The 2002 edition spent more than 20 weeks on the New York Times bestseller list, making Guinness World Records the highest-selling copyright book of all time.

Guinness World Records is a division of HIT Entertainment. A leading independent producer and distributor of high-quality family programming worldwide, HIT Entertainment was established in 1989. As one of the fastest growing rights-owning companies in the world, and a specialist in children's character rights, HIT enjoys a comprehensive distribution network and long-established relationships with the world's leading broadcasters.

HIT Entertainment was launched in October 1989 by the former sales team of Henson International Television, a subsidiary of Henson Associates, producers of internationally acclaimed family programming including The Muppet Show, Muppet Babies and Fraggle Rock. The company floated on the London Stock Exchange in 1996 with a capitalization of $29 million and is now worth over $600 million. In February 2001, HIT acquired U.S.-based Lyrick Studios, owners of preschool phenomenon Barney the dinosaur, resulting in a perfect union between two leaders in the field of children's programming.

Following the acquisition of Lyrick, HIT's new structure of global divisions reflects both the transformation of the company into a worldwide brand owner and the significant commercial opportunity HIT is rapidly realizing in the U.S. HIT is comprised of four global divisions: Global Sales and Marketing - covering television, natural history, video and consumer products; Global Creative Production - covering development, HOT animation and all other production activities; Global Finance - bringing together the finance functions, IT, human resources, operations and company secretariat; and Global Legal and Business Affairs - handling all contractual and business issues on a worldwide basis.

HIT has developed into one of the world's most successful libraries of children's content by carefully nurturing its existing characters and by investing in the development of new properties. The phenomenally successful catalogue of HIT preschool characters includes Bob the Builder, Barney, Kipper, Angelina Ballerina, Percy the Park Keeper, and The Magic Key. New projects in various stages of production include Oswald, Rubbadubbers, Pingu and Sheeep.

HIT executives are confident that the strong, established brands will perform well and that they will successfully create further character rights capable of similar extensive growth worldwide during the years to come.


Contact Details

Guinness World Records Limited
184-192 Drummond Street
3rd Floor
London NW1 3HP
United Kingdom

Guinness World Records Homepage






 



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